Evaluation of the advert

In the advert, two guys decide to play a little bit of playstation, and to their surprise, the video games seem so realistic that they find themselves BEING the video game characters and doing the same moves as them.  That represents the realism of video games in the current generation.

I think what went well was how we angled up the camera shots with how the video games looked like as well as how we used some of the editing tools, with the transitions and the colour correction. I also like the way we set up the main part of the advert with what we filmed at the beginning as it didn't stall for anything and went straight into the action-y type of stuff. I think we made it in such manner where there weren't any dull moments in it, as backed up by some of my peers who stated the same thing.

What I really liked about making the advert was mainly the filming and the editing, due to the fact that it was extremely fun to do and was challenging at times to replicate the camera angles, and I find challenges rather enjoyable. Editing was extremely fun to do as I was learning new things that could make my advert, and future projects look a lot more professional.

The part of the advert I'm really pleased about is how some of the real life angles matched up with the in-game angles, especially the beginning scene, I think we nailed it perfectly with the colours and the angles because it matched up super well and as soon as we put that piece together, my partner and I were extremely happy over the fact of how good it looked.

I think our persuasive technique was that the users of the playstation 3 would be able to control anything to they're liking and be whatever they want to be, as that's exactly what video games offer. There are many different game genres that allow you to be anything, from aliens to werewolf's!

I think that in a way, our advert worked really well and would sell a decent amount of units of the product if showed to a large scale of people. But on the other hand, there's ASA who would possibly find it too violent to air on TV as the only footage we used was from fighting games, as some of my peers pointed out.

The main target audience for our advert would be from the ages of 16-25, due to the fact that we used a genre of video games mostly rated 15+ and could possibly influence little kids in a bad way if they were to watch it a couple of times over, as kids enjoying anything that's extraordinary and amazing looking in their eyes.

The feedback I received was really good, most, if not all, of my peers seemed to enjoy the advert fairly well and thought it was very well setup with the editing and appreciated the hard work we put into the advert, with the filming, angling up with shots and of course, the editing. People also thought that the music was perfect for the type of video we were going for, as it had some energetic feel to it and made it exciting to watch.

The first time we went out to film we were completely clueless, we had no idea about the angles we needed to use because we didn't download any videos of the games we wanted to do, and we had no good way of starting the advert, we ultimately wasted 3 hours of that day which could've been used up on the editing to make the advert look a lot better.

The next time we do something like this again, we're going to have to come in a lot more prepared, with an already written script and all the videos we require, if any at all.

Evaluation

I think that overall, my shooting scenario turned out fairly well, as it manages to tell a short little story in a comical manner. Some of the strenghts of my video include the angles I used for some of the shots, due to the fact that they fitted the scene perfectly and made the video feel a little bit better. But of course, the angles of the shots didn’t make a scene good, the acting did too and in my opinion, some of the scenes weren’t as good as I could’ve hoped. Also, the voice quality in some of the scenes is inaudible and extremely hard to hear, which ruins the scenes.

SCREEEEPT

Lolwhutisthis

Advertu

Demographic

1. http://www.youtube.com/watch?v=H5hlFHGZOg8 This advert is strictly aimed for children aged 6-12 as it uses animation, toys and other children looking happy playing with the product to visualize how great it is. It also uses bright colours and non stop action to keep the childrens interest in the advert so they wouldn't get bored of it.

2. http://www.youtube.com/watch?v=RnaiKoZYmZs This advert is mostly targeted at women aged 30 up as it talks about getting rid of wrinkles and all that other nonsense, and wrinkles only start appearing in mid 30's and 40's.

3. http://www.youtube.com/watch?v=bQlpDiXPZHQ This advert is simply aimed at the elderly with health problems as it offers easy access for an emergency call. It's aimed at the elderly due to the fact that it uses old people in the ad explaining how great Life Alert is and how it could save your life.

Gillian Dyer

Product name: Adidas
Link: http://www.youtube.com/watch?v=xkRzfHU6R5g
Persuasive techniques: The advert used a very well known boxer Muhammad Ali to make a name for their brand as a way to show that even the big celebrities support their firm which would encourage Muhammad Ali fans to buy their brand.
USP: Muhammad Ali Celebrity Endorsement

Product name: Carlsberg
Link: http://www.youtube.com/watch?v=3P_API6N4oA&NR=1
Persuasive techniques: They use the desires of most men to force them to buy beer, as they include everything a man could ever want in one ad and symbolizing that the beer being equal to their fantasies.
USP: You get what you desire

Product name: HSBC
Link: http://www.youtube.com/watch?v=JK_NinOmFWw
Persuasive techniques: They advertise their bank as very friendly and knowledgeable as they share some of their knowledge of other cultures trying to convince us to use their bank.
USP: Friendly employees, knowledge of all cultures.

Storyboard 2

Storyboard 1

Idea 2

Idea 1

My video cast

My prezi

http://prezi.com/rqlpwyt_jbrs/this-isnt-the-prezi-youre-looking-for/

Venn diagram

Task 2

Type of persuasive technique	Link to an advert which uses this technique
The Anecdote:	show_movie_vintage.php
Adjectives:	http://www.tellyads.com/show_movie.php?filename=TA2709
Repetition:	http://www.tellyads.com/show_movie.php?filename=TA13241
Statistics:	http://www.tellyads.com/show_movie.php?filename=TA0577
Fact:	http://www.tellyads.com/show_movie.php?filename=TA7617

TV adverts

TV advertising is a way of promoting a product or service to a wide variety of people. It's such a popular thing to do that an average american sees up to 3000 ads A DAY! There's no escape from them, you see ads on the buses, TV's, floors, shelves of convenience stores, sides of telephone booths, blimps and even more. And just to add on, the second most uttered word in the world is 'Coca-cola'. Now doesn't that just show you how ads can make you successful. One of the main reasons why companies get so successful is because they create a character to represent their product, like the Duracell bunny or the Kellogs' 'Tony the tiger'. It helps people relate with the product.
One of the most memorable ads I saw is the KIA ad, it basically starts out in a future warfare type of style, making the viewer think it's some type of movie or a video game, but the ending is as anti-climactic as it could get. It's a bunch of human sized hamsters stepping out of a car and making everyone dance. The reason why it's so memorable for me is because the ending was so unusual and caught me by surprise, another reason is because that ad is everywhere and there is no getting away from it. The KIA ad shares same characteristics as most, if not all other ads, it attempts to persuade the viewer to buy the product, it has a unique selling point and it includes a background track.

Sometimes, even if you think you have the best product ever, it might fail completely due to the fact that it might not appeal to the crowd, one of the examples being the ford edsel.

One of the main steps of creating an ad is researching. The main research you must conduct is the demographic view of which age group buys more of what, after you find out what age group is interested in your product, you must make an ad that will be pleasing to the eye of the said age group, so if you're looking to sell a toy for, let's say a 12 year old, don't make the advert slow and boring, make it colourful and entertaining to catch the childs attention.

This viral ad was developed by a car developed 'Kia'. It starts out as something from a movie set somewhere in the future, or maybe a game even, but then it takes an unexpected turn and shows 3 hamsters pop out of a car. It catches the viewers by surprise. The makers of this ad are very clever, as they first catch your attention with some intense footage of a supposed war and then it shows you the product they're actually selling. It might be a little misleading at first but it's pretty cool nevertheless. The target audience is mainly those with a drivers license and those who are looking into purchasing a new car. There is a ton of editing done in this video, I could guarantee that 100% of this video is computer generated, maybe except the hamsters, those could be people in costumes. The purpose of this video is to simply advertise their product.

Glossary of terms

Video Formats, eg .mov, avi - AVI is a multimedia container and stands for Audio Video Interleave. .mov is a Quicktime player file format. Video formats are a specification to define video signal.

Streaming - Streaming is mostly used to transmit video signals to share with others. JustinTV is a great example of a site that constantly streams video footage.

File compression - File compression is used to decrease the file size of a particular file or folder, it also decreases the quality of video and images.

Aspect ratios - Aspect ratios are the ratios of the width compared to the length, usually measured in cm or inches.

Frame rates - Frame rates are usually connected with moving pictures. The more frames per second, the smoother the video is.

Different media platforms mind map

Uses of video mind map

Legal and ethical sheet

Legal and Ethical

What does ‘copyright,’ mean?

 Copyright is a form of protection given to the creators of original content or products so that others wouldn't be able to steal the idea and profit off of it.

Give three examples of different things which you might include in your video and could be subject to copyright:

Music, Pictures and Video

List two websites that give copyright free music:

 www.royaltyfreetunes.co.uk music4yourvids.co.uk

List a website where you can find free or low fee photographs:

 www.copyrightfreephotos.com

Explain what a location release form and why is it needed for filming?

 Location release form is a type of permission given to you by higher authority so you could rent a place, so to speak. So if you want to film in a mansion or anything of that manner, you would need a location release form to get permission to film there.

What is a contributor release form and why is it required?

 Contributor release form allows random people to contribute in filming if they want to, it is important so that after the filming is done the people being filmed wouldn't be able to sue the filming company for recording them without permission.

Review report

Review report.

Throughout the whole project I luckily managed to achieve every target I set down for myself in the logbook I was provided.

I think the reason behind the fact that I finished mostly everything really fast is because I finished my script and filming all in one week, whereas everyone else had to constantly come back to do their filming every once in a while.

Another reason could be that I had some experience in editing from before, which helped me out a ton as I already had the knowledge of all the basic functions of an editing program which is reflected by the fact that I finished all the editing up in the following week. The strategies I used to achieve my targets is first of all, working by my script, after I finished my script, I strictly worked by it and did everything according to it as it made my work a little easier. I also searched for some tutorial through YouTube to understand programs such as Motion a bit better, it told me how to do basic tricks like add pictures of any size onto rolling footage, and not only pictures, videos too! So you could be watching a video inside of another video for double the intensity. It could also help me get my point across in a much clearer and sophisticated way.

What I learnt about myself is that I could be a really decent learner if I just concentrate on my objectives, which is exactly what I did right the way through the whole project.

I also learnt what motivates me as a learner, and that of course is the future, without good grades, future is nothing to look forward to as it is a life full of responsibility and money expenditure, and obviously without any decent, or any qualifications for that matter, good careers are pretty much locked out for you, and life gets extremely unpleasant as you can’t live a life you dream to live. So as a teenager, taking advantage out of free education is the way to go, life couldn’t be simpler at this point, and when it gives you chance to build your life into something great, you better take it.

The things that frustrate me as a learner is when I just can’t grasp the understanding of a particular task, no matter how simple it is put, it doesn’t happen too often, but when it does, it’s unbelievably frustrating and I can’t do the work to the best of my ability.

To be a more effective learner in the future, I should do more work outside of college even if I finish all the work inside of it. It will help me understand the project even further and allow me to get a much better grade, which will count towards my future career. I should also ask for extra work during class once I have nothing else to do, as it would help me out greatly.

Overall, I think that so far this whole project helped me understand the world of media just a tiny bit better as it gave me a better insight on it.

Evaluation

Judging by the feedback given by my peers, my video was decently enjoyable. The common weakness given to me was the fact that the music was overpowering my own voice and at times I wasn't heard well enough. I am proud of the way I did my editing as it was very fitting and helped the viewers see what I see through my eyes with more detail. The part of my video that could've improved was the volume of my voice as it was rather quiet at times, and if I could re-do the video I would record my main footage in a quieter and a less occupied area so I could be heard clearly without any disruptions.
To make it look more professional I would've had to use a really good camera, have a high quality microphone near by to have a clearly recorded voice and have outstanding, over the top editing.
Compared to a commercially produced video, my video lacks a lot in every aspect as there wasn't as much effort and equipment put into my video compared to that of a commercially produced video. Unlike my video, commercially produced videos use up a lot of money as well as use decent and up-coming actors, and an amateur video cannot compare to that unless it uses the same budget.
In addition, I really enjoyed studying and working with new software as it expanded my creativity and arisen new opportunities for me editing-wise. I learned a lot of new editing techniques as well as gathered new knowledge on different types of software which I plan on expanding even further if and when I get the chance to, as I really enjoyed using them due to the fact that it gave my video a professional feel, although it wasn't much, it turned out decently well.
It also allowed me to work and increase my skills with the camera as I discovered new types of camera shots and got the time to practice them which I'm sure will prove to be quite handy some time in the future.
Overall, I think my video turned out pretty good seeing how it was done by an amateur and only had a limited amount of space as we were restricted to only recording in the college area.

My video profile

What’s up? I’m Ilia, and welcome to my video profile!	Medium shot of me. Transition to a close up of me.
The only qualifications I have are the ones a got from school. I finished school with 13 grade A*-C GCSE’s. I’m pretty proud of that accomplishment. And that’s about it qualification-wise.	White text with green outlines  positioned in the center of the screen asking ‘What are your qualifications?’
I don’t have a lot of work experience, but I am currently looking for a part time job. For my work experience at school I worked for 2 weeks at WHSmith. It was a decent job, not too hard, it’s a pretty cool part time job and nothing more. I also worked for a week in construction with my dad, it was a tad difficult but pretty cool nevertheless.	White text with green outlines  positioned in the center of the screen asking ‘Do you have any work experience?’ Low angle of a WHSmith store. A picture of a construction site.
In the future I’d love to become a director. It seems like an amazing job and I could create pretty much any type of movie I want depending on my skill level. Like a bunch of dancing unicorns beating up a Sharkbear! Who wouldn't want to see that?	White text with green outlines  positioned in the center of the screen asking ‘What are your future plans?’ Possibly a gif animation of unicorns beating up a half shark half bear.
One of my main interests is music, and I’m a huge fan of rock and metal. In my opinion, rock artists produce some of the greatest music out there.	White text with green outlines  positioned in the center of the screen asking ‘What is one of your main interests?’ Footage of games and youtube.
I gotta go with Rise against, Killswitch engage, System of a down, the offspring , 3 days grace and many more, I don’t have enough fingers to count all of them!	Title screen asking ‘Favorite bands?’ Footage captured from my computer with a list scrolling down through my favorite bands. Pictures of some of my favorite bands.
Of course! In my spare time I enjoy a little bit of gaming and a lot of internet browsing. I find a lot of interesting information on a daily basis as well as tons of entertaining video footage.	Title screen asking  ‘Any other interests?’ Close up on a computer. Video captured footage of the youtube homepage.
Nope, I’m all out of stuff to say! This has been my video profile, thanks for viewing and I hope the next time you see me will be when I become a great head wizard at Hogwarts school of witchcraft and wizardy! Have a great day!	White text with green outlines  positioned in the center of the screen asking ‘Anything else?’ Wizard hat edited onto my head. Transition from Eye level camera to High angle. Fade out at the end.

Angry birds in real life

This hilarious video was presumably filmed somewhere in Russia, it basically shows 2 guys throwing pigeons at each other with a touch of humorous Kung Fu poses which adds on to the hilarity of the video. Judging by the quality of this video, it was recorded recently as the video capturing device is of really high quality. The main purpose of this video is to entertain people and make them laugh, at which it succeeds doing so.In my opinion, the target audience is everyone except for those who don't like to see animals being mistreated. There were slight editing tweaks made in this video which are the watermark at the bottom right corner, and the ending sequence telling people to subscribe and check out more videos.

NINTENDO SIXTY FOOOOOOOOOOOOOOAAAR

The video is a simple reaction filmed by the parents of the kid you see in the video. Upon unpacking his present for christmas, the little kid goes eccentric with energy as he is really excited with the present he received, which is a nintendo 64, as it was popular at the time this video was recorded. The reason why the resolution of the video is so poor is due to the fact that it was recorded back in the 90's and the cameras weren't as advanced as they are now. The target audience for this video is everyone as it is packed with hilarity with enough for a whole family. The purpose of this video is to simply entertain.
There was no editing involved with this whatsoever.

John West salmon

This video is just simple internet advert filled with 2 objectives, entertain and advertise. At first it doesn't seem like an advert whatsoever, it looks more like it was recorded via someones phone camera, which adds on to the surprise of what you're about to see, as it is a random fisherman attacking and engaging in a fight with a bear for a fresh fish. It is supposed to symbolize how hard John West employees work in order to deliver fresh and delicious fish. The immaturity of this video might suggest that it is targeted at kids and teenagers, but then again, it could even make adults laugh AND fish is well suited for everybody. I wouldn't expect the budget that went into this video to be super high, as all they probably used was 2 actors, a cheap camera and a bear outfit.

This isn't a blog

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