Wednesday, 23 November 2011

Demographic

1. http://www.youtube.com/watch?v=H5hlFHGZOg8 This advert is strictly aimed for children aged 6-12 as it uses animation, toys and other children looking happy playing with the product to visualize how great it is. It also uses bright colours and non stop action to keep the childrens interest in the advert so they wouldn't get bored of it.

2. http://www.youtube.com/watch?v=RnaiKoZYmZs This advert is mostly targeted at women aged 30 up as it talks about getting rid of wrinkles and all that other nonsense, and wrinkles only start appearing in mid 30's and 40's.

3. http://www.youtube.com/watch?v=bQlpDiXPZHQ This advert is simply aimed at the elderly with health problems as it offers easy access for an emergency call. It's aimed at the elderly due to the fact that it uses old people in the ad explaining how great Life Alert is and how it could save your life.

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