TV adverts

TV advertising is a way of promoting a product or service to a wide variety of people. It's such a popular thing to do that an average american sees up to 3000 ads A DAY! There's no escape from them, you see ads on the buses, TV's, floors, shelves of convenience stores, sides of telephone booths, blimps and even more. And just to add on, the second most uttered word in the world is 'Coca-cola'. Now doesn't that just show you how ads can make you successful. One of the main reasons why companies get so successful is because they create a character to represent their product, like the Duracell bunny or the Kellogs' 'Tony the tiger'. It helps people relate with the product.
One of the most memorable ads I saw is the KIA ad, it basically starts out in a future warfare type of style, making the viewer think it's some type of movie or a video game, but the ending is as anti-climactic as it could get. It's a bunch of human sized hamsters stepping out of a car and making everyone dance. The reason why it's so memorable for me is because the ending was so unusual and caught me by surprise, another reason is because that ad is everywhere and there is no getting away from it. The KIA ad shares same characteristics as most, if not all other ads, it attempts to persuade the viewer to buy the product, it has a unique selling point and it includes a background track.

Sometimes, even if you think you have the best product ever, it might fail completely due to the fact that it might not appeal to the crowd, one of the examples being the ford edsel.

One of the main steps of creating an ad is researching. The main research you must conduct is the demographic view of which age group buys more of what, after you find out what age group is interested in your product, you must make an ad that will be pleasing to the eye of the said age group, so if you're looking to sell a toy for, let's say a 12 year old, don't make the advert slow and boring, make it colourful and entertaining to catch the childs attention.