This viral ad was developed by a car developed 'Kia'. It starts out as something from a movie set somewhere in the future, or maybe a game even, but then it takes an unexpected turn and shows 3 hamsters pop out of a car. It catches the viewers by surprise. The makers of this ad are very clever, as they first catch your attention with some intense footage of a supposed war and then it shows you the product they're actually selling. It might be a little misleading at first but it's pretty cool nevertheless. The target audience is mainly those with a drivers license and those who are looking into purchasing a new car. There is a ton of editing done in this video, I could guarantee that 100% of this video is computer generated, maybe except the hamsters, those could be people in costumes. The purpose of this video is to simply advertise their product.