Product name: Adidas
Link: http://www.youtube.com/watch?v=xkRzfHU6R5g
Persuasive techniques: The advert used a very well known boxer Muhammad Ali to make a name for their brand as a way to show that even the big celebrities support their firm which would encourage Muhammad Ali fans to buy their brand.
USP: Muhammad Ali Celebrity Endorsement
Product name: Carlsberg
Link: http://www.youtube.com/watch?v=3P_API6N4oA&NR=1
Persuasive techniques: They use the desires of most men to force them to buy beer, as they include everything a man could ever want in one ad and symbolizing that the beer being equal to their fantasies.
USP: You get what you desire
Product name: HSBC
Link: http://www.youtube.com/watch?v=JK_NinOmFWw
Persuasive techniques: They advertise their bank as very friendly and knowledgeable as they share some of their knowledge of other cultures trying to convince us to use their bank.
USP: Friendly employees, knowledge of all cultures.
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