This video is just simple internet advert filled with 2 objectives, entertain and advertise. At first it doesn't seem like an advert whatsoever, it looks more like it was recorded via someones phone camera, which adds on to the surprise of what you're about to see, as it is a random fisherman attacking and engaging in a fight with a bear for a fresh fish. It is supposed to symbolize how hard John West employees work in order to deliver fresh and delicious fish. The immaturity of this video might suggest that it is targeted at kids and teenagers, but then again, it could even make adults laugh AND fish is well suited for everybody. I wouldn't expect the budget that went into this video to be super high, as all they probably used was 2 actors, a cheap camera and a bear outfit.
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