This viral ad was developed by a car developed 'Kia'. It starts out as something from a movie set somewhere in the future, or maybe a game even, but then it takes an unexpected turn and shows 3 hamsters pop out of a car. It catches the viewers by surprise. The makers of this ad are very clever, as they first catch your attention with some intense footage of a supposed war and then it shows you the product they're actually selling. It might be a little misleading at first but it's pretty cool nevertheless. The target audience is mainly those with a drivers license and those who are looking into purchasing a new car. There is a ton of editing done in this video, I could guarantee that 100% of this video is computer generated, maybe except the hamsters, those could be people in costumes. The purpose of this video is to simply advertise their product.

Glossary of terms

Video Formats, eg .mov, avi - AVI is a multimedia container and stands for Audio Video Interleave. .mov is a Quicktime player file format. Video formats are a specification to define video signal.

Streaming - Streaming is mostly used to transmit video signals to share with others. JustinTV is a great example of a site that constantly streams video footage.

File compression - File compression is used to decrease the file size of a particular file or folder, it also decreases the quality of video and images.

Aspect ratios - Aspect ratios are the ratios of the width compared to the length, usually measured in cm or inches.

Frame rates - Frame rates are usually connected with moving pictures. The more frames per second, the smoother the video is.

Different media platforms mind map

Uses of video mind map

Legal and ethical sheet

Legal and Ethical

What does ‘copyright,’ mean?

 Copyright is a form of protection given to the creators of original content or products so that others wouldn't be able to steal the idea and profit off of it.

Give three examples of different things which you might include in your video and could be subject to copyright:

Music, Pictures and Video

List two websites that give copyright free music:

 www.royaltyfreetunes.co.uk music4yourvids.co.uk

List a website where you can find free or low fee photographs:

 www.copyrightfreephotos.com

Explain what a location release form and why is it needed for filming?

 Location release form is a type of permission given to you by higher authority so you could rent a place, so to speak. So if you want to film in a mansion or anything of that manner, you would need a location release form to get permission to film there.

What is a contributor release form and why is it required?

 Contributor release form allows random people to contribute in filming if they want to, it is important so that after the filming is done the people being filmed wouldn't be able to sue the filming company for recording them without permission.

Review report

Review report.

Throughout the whole project I luckily managed to achieve every target I set down for myself in the logbook I was provided.

I think the reason behind the fact that I finished mostly everything really fast is because I finished my script and filming all in one week, whereas everyone else had to constantly come back to do their filming every once in a while.

Another reason could be that I had some experience in editing from before, which helped me out a ton as I already had the knowledge of all the basic functions of an editing program which is reflected by the fact that I finished all the editing up in the following week. The strategies I used to achieve my targets is first of all, working by my script, after I finished my script, I strictly worked by it and did everything according to it as it made my work a little easier. I also searched for some tutorial through YouTube to understand programs such as Motion a bit better, it told me how to do basic tricks like add pictures of any size onto rolling footage, and not only pictures, videos too! So you could be watching a video inside of another video for double the intensity. It could also help me get my point across in a much clearer and sophisticated way.

What I learnt about myself is that I could be a really decent learner if I just concentrate on my objectives, which is exactly what I did right the way through the whole project.

I also learnt what motivates me as a learner, and that of course is the future, without good grades, future is nothing to look forward to as it is a life full of responsibility and money expenditure, and obviously without any decent, or any qualifications for that matter, good careers are pretty much locked out for you, and life gets extremely unpleasant as you can’t live a life you dream to live. So as a teenager, taking advantage out of free education is the way to go, life couldn’t be simpler at this point, and when it gives you chance to build your life into something great, you better take it.

The things that frustrate me as a learner is when I just can’t grasp the understanding of a particular task, no matter how simple it is put, it doesn’t happen too often, but when it does, it’s unbelievably frustrating and I can’t do the work to the best of my ability.

To be a more effective learner in the future, I should do more work outside of college even if I finish all the work inside of it. It will help me understand the project even further and allow me to get a much better grade, which will count towards my future career. I should also ask for extra work during class once I have nothing else to do, as it would help me out greatly.

Overall, I think that so far this whole project helped me understand the world of media just a tiny bit better as it gave me a better insight on it.

Evaluation

Judging by the feedback given by my peers, my video was decently enjoyable. The common weakness given to me was the fact that the music was overpowering my own voice and at times I wasn't heard well enough. I am proud of the way I did my editing as it was very fitting and helped the viewers see what I see through my eyes with more detail. The part of my video that could've improved was the volume of my voice as it was rather quiet at times, and if I could re-do the video I would record my main footage in a quieter and a less occupied area so I could be heard clearly without any disruptions.
To make it look more professional I would've had to use a really good camera, have a high quality microphone near by to have a clearly recorded voice and have outstanding, over the top editing.
Compared to a commercially produced video, my video lacks a lot in every aspect as there wasn't as much effort and equipment put into my video compared to that of a commercially produced video. Unlike my video, commercially produced videos use up a lot of money as well as use decent and up-coming actors, and an amateur video cannot compare to that unless it uses the same budget.
In addition, I really enjoyed studying and working with new software as it expanded my creativity and arisen new opportunities for me editing-wise. I learned a lot of new editing techniques as well as gathered new knowledge on different types of software which I plan on expanding even further if and when I get the chance to, as I really enjoyed using them due to the fact that it gave my video a professional feel, although it wasn't much, it turned out decently well.
It also allowed me to work and increase my skills with the camera as I discovered new types of camera shots and got the time to practice them which I'm sure will prove to be quite handy some time in the future.
Overall, I think my video turned out pretty good seeing how it was done by an amateur and only had a limited amount of space as we were restricted to only recording in the college area.