1. http://www.youtube.com/watch?v=H5hlFHGZOg8 This advert is strictly aimed for children aged 6-12 as it uses animation, toys and other children looking happy playing with the product to visualize how great it is. It also uses bright colours and non stop action to keep the childrens interest in the advert so they wouldn't get bored of it.
2. http://www.youtube.com/watch?v=RnaiKoZYmZs This advert is mostly targeted at women aged 30 up as it talks about getting rid of wrinkles and all that other nonsense, and wrinkles only start appearing in mid 30's and 40's.
3. http://www.youtube.com/watch?v=bQlpDiXPZHQ This advert is simply aimed at the elderly with health problems as it offers easy access for an emergency call. It's aimed at the elderly due to the fact that it uses old people in the ad explaining how great Life Alert is and how it could save your life.
Wednesday, 23 November 2011
Gillian Dyer
Product name: Adidas
Link: http://www.youtube.com/watch?v=xkRzfHU6R5g
Persuasive techniques: The advert used a very well known boxer Muhammad Ali to make a name for their brand as a way to show that even the big celebrities support their firm which would encourage Muhammad Ali fans to buy their brand.
USP: Muhammad Ali Celebrity Endorsement
Product name: Carlsberg
Link: http://www.youtube.com/watch?v=3P_API6N4oA&NR=1
Persuasive techniques: They use the desires of most men to force them to buy beer, as they include everything a man could ever want in one ad and symbolizing that the beer being equal to their fantasies.
USP: You get what you desire
Product name: HSBC
Link: http://www.youtube.com/watch?v=JK_NinOmFWw
Persuasive techniques: They advertise their bank as very friendly and knowledgeable as they share some of their knowledge of other cultures trying to convince us to use their bank.
USP: Friendly employees, knowledge of all cultures.
Link: http://www.youtube.com/watch?v=xkRzfHU6R5g
Persuasive techniques: The advert used a very well known boxer Muhammad Ali to make a name for their brand as a way to show that even the big celebrities support their firm which would encourage Muhammad Ali fans to buy their brand.
USP: Muhammad Ali Celebrity Endorsement
Product name: Carlsberg
Link: http://www.youtube.com/watch?v=3P_API6N4oA&NR=1
Persuasive techniques: They use the desires of most men to force them to buy beer, as they include everything a man could ever want in one ad and symbolizing that the beer being equal to their fantasies.
USP: You get what you desire
Product name: HSBC
Link: http://www.youtube.com/watch?v=JK_NinOmFWw
Persuasive techniques: They advertise their bank as very friendly and knowledgeable as they share some of their knowledge of other cultures trying to convince us to use their bank.
USP: Friendly employees, knowledge of all cultures.
Thursday, 17 November 2011
Friday, 11 November 2011
Wednesday, 9 November 2011
Friday, 4 November 2011
Task 2
| Type of persuasive technique | Link to an advert which uses this technique |
| The Anecdote: | |
| Adjectives: | |
| Repetition: | |
| Statistics: | |
| Fact: | |
Thursday, 3 November 2011
TV adverts
TV advertising is a way of promoting a product or service to a wide variety of people. It's such a popular thing to do that an average american sees up to 3000 ads A DAY! There's no escape from them, you see ads on the buses, TV's, floors, shelves of convenience stores, sides of telephone booths, blimps and even more. And just to add on, the second most uttered word in the world is 'Coca-cola'. Now doesn't that just show you how ads can make you successful. One of the main reasons why companies get so successful is because they create a character to represent their product, like the Duracell bunny or the Kellogs' 'Tony the tiger'. It helps people relate with the product.
One of the most memorable ads I saw is the KIA ad, it basically starts out in a future warfare type of style, making the viewer think it's some type of movie or a video game, but the ending is as anti-climactic as it could get. It's a bunch of human sized hamsters stepping out of a car and making everyone dance. The reason why it's so memorable for me is because the ending was so unusual and caught me by surprise, another reason is because that ad is everywhere and there is no getting away from it. The KIA ad shares same characteristics as most, if not all other ads, it attempts to persuade the viewer to buy the product, it has a unique selling point and it includes a background track.
One of the most memorable ads I saw is the KIA ad, it basically starts out in a future warfare type of style, making the viewer think it's some type of movie or a video game, but the ending is as anti-climactic as it could get. It's a bunch of human sized hamsters stepping out of a car and making everyone dance. The reason why it's so memorable for me is because the ending was so unusual and caught me by surprise, another reason is because that ad is everywhere and there is no getting away from it. The KIA ad shares same characteristics as most, if not all other ads, it attempts to persuade the viewer to buy the product, it has a unique selling point and it includes a background track.
Sometimes, even if you think you have the best product ever, it might fail completely due to the fact that it might not appeal to the crowd, one of the examples being the ford edsel.
One of the main steps of creating an ad is researching. The main research you must conduct is the demographic view of which age group buys more of what, after you find out what age group is interested in your product, you must make an ad that will be pleasing to the eye of the said age group, so if you're looking to sell a toy for, let's say a 12 year old, don't make the advert slow and boring, make it colourful and entertaining to catch the childs attention.
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