In camera editing evaluation

The advantages of doing in camera editing is that in encourages the actors to do their very best since there are no re-shoots so everyone will be on their toes and try extremely hard to leave no room for failure. Another advantage is that everything is natural and you can gradually learn from your mistakes since there's no editing to cover up the faults you made during the filming. 

While on the other hand, you could argue that lack of editing is a major disadvantage, which is highly agreeable due to the fact that everything looks unprofessional and pretty much unpleasing to the eye if the scene requires a large amount of editing. Another disadvantage of in camera editing is that you are unable to add any sort of effects. No music, no smooth transitions and no impressive video effects to alter the video for the better and amaze the audience.

Non edited scenario

Editing

Editing builds tension by increasing the frequency of the cuts and making scenes shorter.

Cross cutting is when you switch between 2 stories happening at the same time.

Reaction shots are used to show the reactions of other people.

Seamless editing is putting in simple clips without explaining what's going on but still making it easy enough for the audience to figure it out.


Jump cuts are taking out a section in the same scene and making it more effective.

A flashback is a scene in the movie which takes place at an earlier time than the main story and is basically a very vivid memory.

Poetic editing is making the audience think about what exactly is going on.

Introduction to editing

"The gloaming"


Editing is a process of selecting different shots and putting them together to tell a story. There are different techniques you can use to tell a story, for example, you could use elliptical editing which is making screen time shorter than story time to cut out unnecessary actions. If you want to show the surroundings of the character to the viewers you could use a long shot. To make a scene more intense or dramatic you could add some music. That's called non-diagetic sound, which is a sound that the characters in the film can't hear. One of the most effective techniques in editing is condensing shots to save time by simply making connections.


"Hustle"


To establish a clear location and introduce some characters, an overhead establishing shot is necessary as it shows the position of the characters and their locations. If you want to create a scene with 2 characters talking to each other, it is highly suggested that you use the Shot-Reversed-Shot as it cuts in and out of 2 people talking and suggests that those characters are talking to each other. If you want to make it more clearer that the 2 characters are talking to each you gotta make sure that their eye-line is matching to each other. So if 1 person is standing and the other is sitting, the person whos standing should be looking down and off camera while the sitting person should look up and off camera. While discussing the plan in one of the scenes in "hustler" the camera cuts in and out of all the characters to show their reactions to every bit of the news. After the plan it cuts to a new location using the effect called 'wipe' which establishes a new time and place. They also use quick cuts which keeps the audience on their toes due to the face pace of the sequence.

Commission

When trying to get commissioned by BBC you have to ensure that the title and the description for your project are compelling enough to catch the BBC’s attention.

Once you send off a hardcopy of your script to the BBC, they will send you a letter back confirming that they indeed recieved your script. What happens next is they sort it out and decide whether it’s a keeper or not, if they keep it, it moves onto the next step which is being read. If they love your script they will invite you for a meeting where you will discuss the details of your show and the money you’ll be recieving from it. After that you begin developing your show.

Evaluation of the advert

In the advert, two guys decide to play a little bit of playstation, and to their surprise, the video games seem so realistic that they find themselves BEING the video game characters and doing the same moves as them.  That represents the realism of video games in the current generation.

I think what went well was how we angled up the camera shots with how the video games looked like as well as how we used some of the editing tools, with the transitions and the colour correction. I also like the way we set up the main part of the advert with what we filmed at the beginning as it didn't stall for anything and went straight into the action-y type of stuff. I think we made it in such manner where there weren't any dull moments in it, as backed up by some of my peers who stated the same thing.

What I really liked about making the advert was mainly the filming and the editing, due to the fact that it was extremely fun to do and was challenging at times to replicate the camera angles, and I find challenges rather enjoyable. Editing was extremely fun to do as I was learning new things that could make my advert, and future projects look a lot more professional.

The part of the advert I'm really pleased about is how some of the real life angles matched up with the in-game angles, especially the beginning scene, I think we nailed it perfectly with the colours and the angles because it matched up super well and as soon as we put that piece together, my partner and I were extremely happy over the fact of how good it looked.

I think our persuasive technique was that the users of the playstation 3 would be able to control anything to they're liking and be whatever they want to be, as that's exactly what video games offer. There are many different game genres that allow you to be anything, from aliens to werewolf's!

I think that in a way, our advert worked really well and would sell a decent amount of units of the product if showed to a large scale of people. But on the other hand, there's ASA who would possibly find it too violent to air on TV as the only footage we used was from fighting games, as some of my peers pointed out.

The main target audience for our advert would be from the ages of 16-25, due to the fact that we used a genre of video games mostly rated 15+ and could possibly influence little kids in a bad way if they were to watch it a couple of times over, as kids enjoying anything that's extraordinary and amazing looking in their eyes.

The feedback I received was really good, most, if not all, of my peers seemed to enjoy the advert fairly well and thought it was very well setup with the editing and appreciated the hard work we put into the advert, with the filming, angling up with shots and of course, the editing. People also thought that the music was perfect for the type of video we were going for, as it had some energetic feel to it and made it exciting to watch.

The first time we went out to film we were completely clueless, we had no idea about the angles we needed to use because we didn't download any videos of the games we wanted to do, and we had no good way of starting the advert, we ultimately wasted 3 hours of that day which could've been used up on the editing to make the advert look a lot better.

The next time we do something like this again, we're going to have to come in a lot more prepared, with an already written script and all the videos we require, if any at all.

Evaluation

I think that overall, my shooting scenario turned out fairly well, as it manages to tell a short little story in a comical manner. Some of the strenghts of my video include the angles I used for some of the shots, due to the fact that they fitted the scene perfectly and made the video feel a little bit better. But of course, the angles of the shots didn’t make a scene good, the acting did too and in my opinion, some of the scenes weren’t as good as I could’ve hoped. Also, the voice quality in some of the scenes is inaudible and extremely hard to hear, which ruins the scenes.