Wednesday, 7 December 2011
Friday, 2 December 2011
Wednesday, 23 November 2011
Demographic
1. http://www.youtube.com/watch?v=H5hlFHGZOg8 This advert is strictly aimed for children aged 6-12 as it uses animation, toys and other children looking happy playing with the product to visualize how great it is. It also uses bright colours and non stop action to keep the childrens interest in the advert so they wouldn't get bored of it.
2. http://www.youtube.com/watch?v=RnaiKoZYmZs This advert is mostly targeted at women aged 30 up as it talks about getting rid of wrinkles and all that other nonsense, and wrinkles only start appearing in mid 30's and 40's.
3. http://www.youtube.com/watch?v=bQlpDiXPZHQ This advert is simply aimed at the elderly with health problems as it offers easy access for an emergency call. It's aimed at the elderly due to the fact that it uses old people in the ad explaining how great Life Alert is and how it could save your life.
2. http://www.youtube.com/watch?v=RnaiKoZYmZs This advert is mostly targeted at women aged 30 up as it talks about getting rid of wrinkles and all that other nonsense, and wrinkles only start appearing in mid 30's and 40's.
3. http://www.youtube.com/watch?v=bQlpDiXPZHQ This advert is simply aimed at the elderly with health problems as it offers easy access for an emergency call. It's aimed at the elderly due to the fact that it uses old people in the ad explaining how great Life Alert is and how it could save your life.
Gillian Dyer
Product name: Adidas
Link: http://www.youtube.com/watch?v=xkRzfHU6R5g
Persuasive techniques: The advert used a very well known boxer Muhammad Ali to make a name for their brand as a way to show that even the big celebrities support their firm which would encourage Muhammad Ali fans to buy their brand.
USP: Muhammad Ali Celebrity Endorsement
Product name: Carlsberg
Link: http://www.youtube.com/watch?v=3P_API6N4oA&NR=1
Persuasive techniques: They use the desires of most men to force them to buy beer, as they include everything a man could ever want in one ad and symbolizing that the beer being equal to their fantasies.
USP: You get what you desire
Product name: HSBC
Link: http://www.youtube.com/watch?v=JK_NinOmFWw
Persuasive techniques: They advertise their bank as very friendly and knowledgeable as they share some of their knowledge of other cultures trying to convince us to use their bank.
USP: Friendly employees, knowledge of all cultures.
Link: http://www.youtube.com/watch?v=xkRzfHU6R5g
Persuasive techniques: The advert used a very well known boxer Muhammad Ali to make a name for their brand as a way to show that even the big celebrities support their firm which would encourage Muhammad Ali fans to buy their brand.
USP: Muhammad Ali Celebrity Endorsement
Product name: Carlsberg
Link: http://www.youtube.com/watch?v=3P_API6N4oA&NR=1
Persuasive techniques: They use the desires of most men to force them to buy beer, as they include everything a man could ever want in one ad and symbolizing that the beer being equal to their fantasies.
USP: You get what you desire
Product name: HSBC
Link: http://www.youtube.com/watch?v=JK_NinOmFWw
Persuasive techniques: They advertise their bank as very friendly and knowledgeable as they share some of their knowledge of other cultures trying to convince us to use their bank.
USP: Friendly employees, knowledge of all cultures.
Thursday, 17 November 2011
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